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Yucatan: An Audiovisual Destination with High Capital Appreciation
Nest Seekers 11/24/2025
1 Minutes

Between colonial haciendas, Mayan ruins such as Chichen Itza, beaches, and cenotes, Yucatan has been the favorite set for major audiovisual productions. More than a fun fact or coincidence, it showcases the growth and potential of Yucatan as a world-class destination for different industries.

In this post, we will present the most recent and relevant audiovisual productions made in Yucatán, as well as the opportunities they represent in the field of real estate investment.

2025, The Year Yucatan Conquered the Screens

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In 2025 alone, more than 40 audiovisual projects chose the streets, towns, and beaches of Yucatan as their sets. These include an H&M advertising campaign shot at Sisal, as well as a video of Mr. Beast in Chichen Itza, which already has over 110 million views. There were also shootings of TV series and music videos.

However, this is nothing new. Yucatan has been a source of inspiration for cinema for several decades, with titles that include:

  • Desired (1951): A film from the Golden Age of Mexican Cinema, starring Dolores del Río.
  • Against All Odds (1984): A romantic thriller with scenery of the Riviera Maya and Chichen Itza.
  • Song to Song (2017): With a star-studded cast including Ryan Gosling, Natalie Portman, and Michael Fassbender, this film showcases Izamal and its pyramid, Kinich Kakmo.
  • Welcome al Norte (2023): A comedy produced by Star+, which is set in Izamal.
  • Blink Twice (2024): Directed by Zoë Kravitz and starring Channing Tatum, this film showcases Temozon Sur in Abala.

The Positive Effects for Investment in Yucatan

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The international production of audiovisual projects has an impact in more than one way. Among them, there is a significant economic impact in Yucatan, creation of jobs, and increased visibility that results in shaping Yucatan as a tourist destination.

It's not just the audiovisual industry that is betting and investing in Yucatan. The ultra-luxury real estate industry has also arrived in this destination, specifically in the north of Merida, where an exclusive and quiet lifestyle is consolidated in private real estate developments featuring golf courses, state-of-the-art gyms, and luxury amenities.

Our ultra-luxury real estate offer at Nest Seekers Mexico brings you closer to an intelligent investment for your wealth. We invite you to explore the various opportunities available in Merida, ranging from properties to residential lots.

You might be interested: Live Among the Luxury and Tranquility of Yucatan

 

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